Bunny Lines, Chin Dimpling, and Other Micro-Treatments With Big Patient Impact

A guide to high-margin Botox micro-treatments beyond the classic forehead and crow's feet, covering bunny lines, chin dimpling, lip flip, DAO lift, traptox, and how to position them as profitable add-ons.

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Medical Review: April 13, 2026

Bunny Lines, Chin Dimpling, and Other Micro-Treatments With Big Patient Impact

Beyond the classic "Big 3" (forehead, glabella, crow's feet), there are numerous small Botox micro-treatments that deliver outsized patient satisfaction with minimal product use and high margins.

The Micro-Treatment Menu

1. Bunny Lines

• What: Wrinkles on the nose bridge when scrunching
• Muscle: Nasalis
• Dose: 2-4 units per side
• Technique: 1-2 injection points on each side of the nasal bridge
• Price: $100-$200
• Patient loves it because: "I didn't even know this could be treated!"

2. Chin Dimpling ("Orange Peel Chin")

• What: Textured, dimpled chin at rest or when speaking
• Muscle: Mentalis
• Dose: 4-8 units total
• Technique: 2 injection points in the mentalis muscle, deep injection
• Price: $150-$250
• Caution: Over-treatment causes lower lip incompetence

3. Lip Flip

• What: Subtle upper lip eversion for more vermillion show
• Muscle: Orbicularis oris
• Dose: 4-8 units
• Technique: 2-4 points along the upper lip philtral columns
• Price: $100-$250
• Perfect upsell: Alongside lip filler

4. DAO (Mouth Corner Lift)

• What: Lifts downturned mouth corners
• Muscle: Depressor anguli oris
• Dose: 3-5 units per side
• Technique: At the mandibular border below the oral commissure
• Price: $150-$300
• Patient loves it because: "I don't look angry/sad anymore!"

5. Masseter Slimming

• What: Facial slimming and TMJ relief
• Muscle: Masseter
• Dose: 25-50 units per side
• Technique: 3-5 injection points per masseter
• Price: $500-$900
• Patient loves it because: Dramatic visual transformation + functional benefit

6. Trapezius ("Traptox")

• What: Slimmer, longer-looking neck and shoulders
• Muscle: Upper trapezius
• Dose: 30-50 units per side
• Technique: 5-8 injection points across the upper trapezius
• Price: $600-$1,000
• Trending: One of the fastest-growing neurotoxin treatments in 2026

7. Hyperhidrosis (Underarms)

• What: Excessive sweating control
• Area: Axillary (underarm)
• Dose: 50 units per axilla
• Technique: 10-15 intradermal injection points per axilla
• Price: $800-$1,200
• Duration: 6-9 months

Business Strategy

Add-On Model

Position micro-treatments as add-ons to standard Botox appointments:

• "While you're here for your forehead, would you like to soften your chin dimpling too?"
• Average add-on revenue: $100-$300 per appointment
• Zero additional appointment time (2-5 extra minutes)

Menu Card

Create a printed or digital micro-treatment menu:

• List each treatment with price and units needed
• Include before/after photos for each
• Hand to every neurotoxin patient during consultation

Margin Analysis

| Treatment | Units | Product Cost | Price | Margin | |-----------|-------|-------------|-------|--------| | Bunny lines | 4-8 | $8-$16 | $150 | 90%+ | | Chin dimpling | 4-8 | $8-$16 | $200 | 92%+ | | Lip flip | 4-8 | $8-$16 | $175 | 91%+ | | DAO lift | 6-10 | $12-$20 | $250 | 92%+ |

Product Sourcing

Micro-treatments use small amounts of neurotoxin but cumulatively add significant revenue. Ensure competitive per-unit pricing by purchasing from trusted wholesale suppliers to maximize margins across all these high-profit treatments.

Conclusion

Micro-treatments are the low-hanging fruit of aesthetic practice revenue. They require minimal product, minimal time, and generate outstanding margins. Add them to your Botox menu today and watch your per-appointment revenue climb.

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CJ

Cosmetic Journal Editorial Team

Board-Certified Aesthetic Medicine Specialists

The Cosmetic Journal editorial team comprises board-certified aesthetic physicians, dermatologists, and clinical researchers dedicated to providing evidence-based guidance for aesthetic practitioners worldwide.